{"id":30812,"date":"2025-05-21T09:30:19","date_gmt":"2025-05-21T07:30:19","guid":{"rendered":"https:\/\/natrue.org\/?p=30812"},"modified":"2025-05-15T17:18:00","modified_gmt":"2025-05-15T15:18:00","slug":"true-story-dino-giergia-alavi-cosmetics-dea-flores","status":"publish","type":"post","link":"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/","title":{"rendered":"True Story &#8211; Dino Giergia (Alavi Cosmetics &#038; Dea Flores)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>In this exclusive interview, Dino Giergia \u2014 CEO of Alavi Cosmetics and Dea Flores \u2014 shares the inspiring story behind the creation of Alavi, a luxury skincare brand that blends botanical wisdom with scientific innovation. Discover how NATRUE certification supports their commitment to transparency, quality, and truly natural beauty.<\/p>\n","protected":false},"author":2,"featured_media":30574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[341,400,524,1026,1027,1028,1029,1030,1031,1032,1033,1034,167,1035,245,1036,247,1037,278,1038],"class_list":["post-30812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-de","tag-greenwashing-de","tag-natrue-de","tag-green-beauty-de","tag-alavi-cosmetics-de","tag-beauty-interview-de","tag-certified-natural-products-de","tag-dino-giergia-de","tag-flora-divina-de","tag-flora-majestica-de","tag-ingredient-transparency-de","tag-luxury-skincare-de","tag-natural-product-certification-de","tag-sustainable-skincare-de","tag-organic-ingredients-de","tag-clean-beauty-de","tag-phytotherapy-de","tag-natural-skincare-de","tag-skincare-education-de","tag-organic-cosmetics-de","tag-true-stories-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>True Story - Dino Giergia (Alavi Cosmetics &amp; Dea Flores) | NATRUE<\/title>\n<meta name=\"description\" content=\"Discover the story behind Alavi Cosmetics. Learn how science, nature, and NATRUE certification come together to create luxurious, high-performance skincare.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"True Story - Dino Giergia (Alavi Cosmetics &amp; Dea Flores) | NATRUE\" \/>\n<meta property=\"og:description\" content=\"Discover the story behind Alavi Cosmetics. Learn how science, nature, and NATRUE certification come together to create luxurious, high-performance skincare.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/\" \/>\n<meta property=\"og:site_name\" content=\"NATRUE\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-21T07:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T15:18:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.natrue.org\/uploads\/2025\/04\/pexels-suissounet-2101187-1-1024x693.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"693\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"natrue\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"natrue\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/\",\"url\":\"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/\",\"name\":\"True Story - Dino Giergia (Alavi Cosmetics & Dea Flores) | NATRUE\",\"isPartOf\":{\"@id\":\"http:\/\/staging.natrue.org\/de\/#website\"},\"datePublished\":\"2025-05-21T07:30:19+00:00\",\"dateModified\":\"2025-05-15T15:18:00+00:00\",\"author\":{\"@id\":\"http:\/\/staging.natrue.org\/de\/#\/schema\/person\/4916c76abd668974cf648e3feaf9a64f\"},\"description\":\"Discover the story behind Alavi Cosmetics. Learn how science, nature, and NATRUE certification come together to create luxurious, high-performance skincare.\",\"breadcrumb\":{\"@id\":\"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.natrue.org\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"True Story &#8211; Dino Giergia (Alavi Cosmetics &#038; Dea Flores)\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/staging.natrue.org\/de\/#website\",\"url\":\"http:\/\/staging.natrue.org\/de\/\",\"name\":\"NATRUE\",\"description\":\"Natural and Organic Cosmetics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/staging.natrue.org\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/staging.natrue.org\/de\/#\/schema\/person\/4916c76abd668974cf648e3feaf9a64f\",\"name\":\"natrue\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"http:\/\/staging.natrue.org\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/add3f40f29118cc82bbba8e018c556ee79a86513f8ca75024b7ffde0dc0c337c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/add3f40f29118cc82bbba8e018c556ee79a86513f8ca75024b7ffde0dc0c337c?s=96&d=mm&r=g\",\"caption\":\"natrue\"},\"url\":\"http:\/\/staging.natrue.org\/de\/author\/natrue\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"True Story - Dino Giergia (Alavi Cosmetics & Dea Flores) | NATRUE","description":"Discover the story behind Alavi Cosmetics. Learn how science, nature, and NATRUE certification come together to create luxurious, high-performance skincare.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"de_DE","og_type":"article","og_title":"True Story - Dino Giergia (Alavi Cosmetics & Dea Flores) | NATRUE","og_description":"Discover the story behind Alavi Cosmetics. Learn how science, nature, and NATRUE certification come together to create luxurious, high-performance skincare.","og_url":"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/","og_site_name":"NATRUE","article_published_time":"2025-05-21T07:30:19+00:00","article_modified_time":"2025-05-15T15:18:00+00:00","og_image":[{"width":1024,"height":693,"url":"https:\/\/staging.natrue.org\/uploads\/2025\/04\/pexels-suissounet-2101187-1-1024x693.jpg","type":"image\/jpeg"}],"author":"natrue","twitter_card":"summary_large_image","twitter_misc":{"Written by":"natrue","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/","url":"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/","name":"True Story - Dino Giergia (Alavi Cosmetics & Dea Flores) | NATRUE","isPartOf":{"@id":"http:\/\/staging.natrue.org\/de\/#website"},"datePublished":"2025-05-21T07:30:19+00:00","dateModified":"2025-05-15T15:18:00+00:00","author":{"@id":"http:\/\/staging.natrue.org\/de\/#\/schema\/person\/4916c76abd668974cf648e3feaf9a64f"},"description":"Discover the story behind Alavi Cosmetics. Learn how science, nature, and NATRUE certification come together to create luxurious, high-performance skincare.","breadcrumb":{"@id":"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/staging.natrue.org\/de\/true-story-dino-giergia-alavi-cosmetics-dea-flores\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.natrue.org\/de\/"},{"@type":"ListItem","position":2,"name":"True Story &#8211; Dino Giergia (Alavi Cosmetics &#038; Dea Flores)"}]},{"@type":"WebSite","@id":"http:\/\/staging.natrue.org\/de\/#website","url":"http:\/\/staging.natrue.org\/de\/","name":"NATRUE","description":"Natural and Organic Cosmetics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/staging.natrue.org\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"},{"@type":"Person","@id":"http:\/\/staging.natrue.org\/de\/#\/schema\/person\/4916c76abd668974cf648e3feaf9a64f","name":"natrue","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"http:\/\/staging.natrue.org\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/add3f40f29118cc82bbba8e018c556ee79a86513f8ca75024b7ffde0dc0c337c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/add3f40f29118cc82bbba8e018c556ee79a86513f8ca75024b7ffde0dc0c337c?s=96&d=mm&r=g","caption":"natrue"},"url":"http:\/\/staging.natrue.org\/de\/author\/natrue\/"}]}},"_links":{"self":[{"href":"http:\/\/staging.natrue.org\/de\/wp-json\/wp\/v2\/posts\/30812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/staging.natrue.org\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/staging.natrue.org\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/staging.natrue.org\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/staging.natrue.org\/de\/wp-json\/wp\/v2\/comments?post=30812"}],"version-history":[{"count":1,"href":"http:\/\/staging.natrue.org\/de\/wp-json\/wp\/v2\/posts\/30812\/revisions"}],"predecessor-version":[{"id":30816,"href":"http:\/\/staging.natrue.org\/de\/wp-json\/wp\/v2\/posts\/30812\/revisions\/30816"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/staging.natrue.org\/de\/wp-json\/wp\/v2\/media\/30574"}],"wp:attachment":[{"href":"http:\/\/staging.natrue.org\/de\/wp-json\/wp\/v2\/media?parent=30812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/staging.natrue.org\/de\/wp-json\/wp\/v2\/categories?post=30812"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/staging.natrue.org\/de\/wp-json\/wp\/v2\/tags?post=30812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}